EBAY: Wine Infographic

Making a spreadsheet of data interesting and
thirst-inducing.

EBAY: Wine Infographic

Making a spreadsheet of data interesting and
thirst-inducing.

Wine on eBay? This calls for research! And an interesting design story.

Our client asked us to create a visually engaging infographic for their wine store launching on eBay.

People didn’t expect to buy wine on eBay. We were given a hefty amount of info to shoehorn into the infographic to sell consumers on the notion to buy wine on eBay, all while making it digestible.

We found a way to take the client’s request and create something no one expected, including the client. The net-net was a more refined, premium style. In terms of content, we set the burner on simmer to boil down and organize the data until we got stats worthy of any wine enthusiast's time and attention.

An infographic that resulted in engagement and a design award!

Metrics such as number of downloads, shares and likes are revealing. We exceeded projections. We also won an award for the work. That was cool, too. But when you create something the client doesn’t just like, they love—that makes all the effort worth it.


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