Facebook Lite is built for those without access to high-speed mobile internet. It’s fast, doesn’t drain data and only takes up 2GB of storage. But Facebook’s growth team needed to grow awareness on a global level.
Staying true to the Facebook brand while differentiating for Lite, we developed a video along with a suite of static display assets that highlighted each benefit, solving unique pain points found in cellular-carrier insights.
On top of on-brand creative, we were tasked with ensuring that messaging was thorough enough to educate, but simple enough to be translated into 16 languages for a global audience.
Working collaboratively with our friends at Facebook as well as a partner media agency, we delivered a refined, high-concept campaign that increased awareness and consideration while driving downloads.
