NETSUITE:
Internal Branding &
Design System

Create a complementary internal brand and design system that’s equally cohesive and flexible.

NETSUITE:
Internal Branding &
Design System

Create a complementary internal brand and design system that’s equally cohesive and flexible.

A design system that is easy to use, flexible enough to provide ownership and robust enough to last.

Ingenuity was asked to create a unified look for NetSuite's internal departments and their communications by leveraging the newly released external NetSuite brand. There was also an unspoken "ask" to give teams the kind of pride they felt for the external brand, for the internal brand.

Looking at the big picture AND the nitty-gritty.

The challenge going in was various groups at NetSuite operated like there was a different brand for each department and division. Our audit uncovered a different look and feel, nomenclature, and tonality for each team, location, communication, signage, and event.

Our recommendation included an internal design system with a flexible hierarchy where the communications platform is easier to understand. We simplified and standardized the naming system. And segmented departments and divisions with visual identifiers. At the same time, we united all of NetSuite with a system that hangs together.

The before and after is impressive. We love that part, especially the pride it brought to internal comms. But the story behind the updated look and feel and naming system is the order, logic, and clarity we brought. It became clear what’s coming from whom and it looks great, too. We geek out on this kind of thing.


Inside Our Ingenuity

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