Business to Business

TD Bank Sales Toolkit

Translating robust data into compelling narratives

TD Bank didn’t want to bog down current and prospective retailer partners with complex data, so we simplified in-depth consumer-survey insights and transformed them into digestible and informative creative solutions.

We empowered the TD sales team to demonstrate expertise with vertical-specific tools. Each piece added tangible value and gave retailers exactly what they were looking for—a credit partner who understands their businesses.

With a program centered around a mobile-first digital hub, complete with animated content, TD is now able to effectively demonstrate thought leadership in retail credit and shopper behavior.

A fully integrated program established cohesiveness at every touchpoint, supplying the sales team with a suite of tools, including intuitive email templates, that allowed for customization and bringing a personalized touch to every meeting and follow up.