Infographics: How we make brain candy


COMMUNICATIONS, CONSUMER, B2B, BRANDING | August 2, 2017

Infographics are like candy. They’re easy to enjoy, but they’re not super easy to make.

These graphics make lots of information easy to digest quickly. They’re like little intellectual goodies – they make your brain happy: I’m learning! It’s easy! There’s facts and figures I can actually understand! And it’s fun!

But, just like candy-making, you need to add some science to the creativity if you want it all to come out right.

Ingenuity Infographic Design

At Ingenuity Design, we design a lot of infographics. We love the challenge of taking a heap of data and creating a simple, compelling graphic story from it.  Survey results, reports, and statistics can be shown in an engaging way. This method helps the target audience truly use this new knowledge to inform important decisions, make purchases, or develop a useful understanding of a subject.

But, not if you do it all wrong. We found there five things you need to do when creating an infographic.

  1. Tell a Story
    A bunch of numbers on a page can be cute, but they’re not really engaging. After you parse through the data, a story emerges. Make sure your headline and introductory copy sets it up. As you go, ask yourself “Does this support the story?” – if the stat or fact doesn’t fit, you’ve got to let it go.
  2. Set Rules
    To make an infographic read easily, it should be visually simple. To ensure this happens, we set up rules to follow on the number of colors, fonts, and shapes we’re allowed to use. The standard varies from brand to brand, but our general rule of thumb is to be strategically selective. Setting these limits and guidelines ensures the most important and powerful messages are properly prominent, not lost in a frame of undisciplined design choices.
  3. Gather and Group
    Every great story is told in chapters. As we design infographics we aim for a similar approach. Grouping information and visually separating them makes it easier to experience. It opens up opportunities for creative transitions and touches of brand personality. And, it helps to visually guide the audience through the infographic, and encourages them to read all the way to the end.
  4. Find a Balance
    Infographics need to have a healthy mix of images, graphics, numbers, and charts. We strive to strike a balance for the infographic as a whole. For us, that means not repeating display tactics (Four charts in a row? Boooooring) and adding creative touches or punchy copy that keeps you wanting more.
  5. Collaborate
    No designer or writer can create an infographic alone! At Ingenuity, infographic design is a team effort. Early in the process, account managers, project managers, designers, and/or writers sit down to parse through all the information. We work together to determine the story based on objectives, client needs, and the problem we need to solve. Then we check in regularly to make sure we’re all sticking to the story, highlighting the most compelling parts, and telling it in the most engaging way possible.

 

 

Infographics: A Design Challenge That’s Totally Worth It

This kind of project is immensely satisfying. It’s a team effort, it’s a lot of work, and it’s totally worth it. Our clients love the simplicity of our designs and the creativity in our approach. When the result is deceptively simple, we’ve done our job right!

See some of our amazing infographics. 

Do you need infographic design done for your brand? Let’s talk. 

Inside Our Ingenuity

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