TD Bank’s Home Equity Line of Credit (HELOC) product needed a boost. Consumers simply didn’t know all the ways they could gain financial flexibility with a HELOC.
We took consumer-survey data and translated it into an informative infographic, outlining not only common uses for a HELOC, but the benefits compared to a traditional loan or credit card.
Carrying a home-renovation theme throughout the design, we highlighted key information within the structure of a house while a dimensional design added unique personality.
The infographic became a key creative element in a suite of HELOC elements and contributed to the larger success of an integrated campaign.