TD Bank - Integrated Sales Campaign
Business to Business
TD Bank
Integrated Sales Campaign
An insightful B2B sales campaign using rich storytelling
2017
In partnership with TD Bank, we launched the Retail Experience Index, a consumer survey that informed an integrated, data-centric B2B sales toolkit to demonstrate TD Bank’s retail expertise to prospects.
2019
TD redeployed the survey, gleaning new data and revealing a more compelling story. Inspired by the new information at hand, we evolved the suite of B2B sales tools to enable richer and more engaging brand-building conversations.
Still leading with data, we brought a deeper narrative to the report, increasing relatability and impact by humanizing the numbers. Meaningful insights rose to the top through impactful creative solutions.
Complex survey data was distilled into bite-sized stories about consumer behavior. A digital-first B2B campaign was supported by printed tools for meet-ups and conferences.
This fully-integrated program, complete with customization options, was cohesive at every touchpoint, establishing a message that supported the mission of sales. Through the power of data and the purpose of storytelling, we empowered TD Partnership Programs to bring value and deepen relationships in 2020.