Business to Business
Integrated Sales Campaign
An insightful B2B sales campaign using rich storytelling
In partnership with TD Bank, we launched the Retail Experience Index, a consumer survey that informed an integrated, data-centric B2B sales toolkit to demonstrate TD Bank’s retail expertise to prospects.
TD redeployed the survey, gleaning new data and revealing a more compelling story. Inspired by the new information at hand, we evolved the suite of B2B sales tools to enable richer and more engaging brand-building conversations.
Still leading with data, we brought a deeper narrative to the report, increasing relatability and impact by humanizing the numbers. Meaningful insights rose to the top through impactful creative solutions.
Complex survey data was distilled into bite-sized stories about consumer behavior. A digital-first B2B campaign was supported by printed tools for meet-ups and conferences.
This fully-integrated program, complete with customization options, was cohesive at every touchpoint, establishing a message that supported the mission of sales. Through the power of data and the purpose of storytelling, we empowered TD Partnership Programs to bring value and deepen relationships in 2020.