TD Bank

Transforming an
annual conference into
a stunning experience

TD Bank’s SMC is an annual leadership summit with over 250 attendees. Each year, leaders from across the organization gather to share results, goals, successes and more.

The 2018 conference had the abstract theme of Drive. It was our task to take this single word and turn it into a focused and aspirational visual identity and content strategy.

Stage view of DRIVE creative

We turned the idea of Drive into a dramatic and striking visual approach. Rather than a clichéd interpretation of the word, we highlighted inner drive, the force inside everyone. From there, we turned presentation content into a motivational and cinematic experience.

Example of TD SMC creative

Based on a schedule and speaker topics, we mapped out the entire conference, ensuring that videos, graphics and text became thoughtful narratives fit for a custom, 80-foot curved screen.

We also sent a team of creative experts to provide live, on-site support to ensure everything went off without a hitch.

Example of TD SMC creative

Ingenuity once again raised the bar by creating a conference experience that our leadership team is still talking about.”

John Pluhowski
SVP, Chief Communications Officer