focus around annual
priorities and initiatives
As a big-data powerhouse Splunk entered the new fiscal year, they launched a set of strategic priorities to guide their work. It was called Vision 2020, our task was to turn that theme into a branded employee-kickoff event that would energize live attendees and a global network of offices—4,500 employees in total!
We took Splunk’s quirky, irreverent brand tone to a new level by transforming Vision 2020 into a conference identity marked by classic horned-rimmed glasses, a popular geek-culture motif.
We also supported Splunk leadership in creating impactful, narrative presentations. Providing content and design support, we turned goals and metrics into powerful stories.
To enhance employee engagement and awareness, we designed and deployed a branded Snapchat geo-filter for the event that was sent 134 times and viewed 5,133 times.
In one day, we brought focus and energy to a year-long corporate initiative. And smiles, lots of those, too.