eBay - Candidate Experience
In early 2020, eBay’s Emerging Talent Team sought a digital tool to complement their in-person recruiting efforts at college campuses and diversity events. It should reinforce eBay as both a tech-forward and DEI-focused employer, and drive intern candidates to take the next step and apply.
The challenge was right in our wheelhouse—little did anyone know a global pandemic was right around the corner. eBay pivoted to virtual-only recruiting. We created a microsite to complement eBay’s career site while dispelling preconceived notions Gen Z had of the tech powerhouse that eBay is. It built on the brand’s tagline, “You belong at eBay,” with the provocation, “Imagine your career here.”
We designed an interactive quiz as the way in. To mimic familiar behavior, we employed the convention of swiping left or right to answer. As users engaged, they revealed bits about eBay’s innovative technologies, career opportunities, diversity initiatives and more.
And we produced videos featuring testimonials from eBay’s intern and recent college graduate programs to allow candidates to relate to the roles and opportunities at eBay. It brought the employee experience to life, and infused the energy and human connection that went away with in-person recruiting.
The North American (NA) microsite was so well received that eBay’s EMEA and Australia teams requested their own custom sites and sizzle videos. Over the next two years, we updated and enhanced the content for specific recruiting efforts and audiences. Additionally, we were tapped to create additional videos to message DEI, Culture & Leadership, Community, Cross-Collaboration, and Career Opportunities, for the NA, EMEA and Australia teams.
Ingenuity armed eBay with solutions that were ownable, but also reusable—maximizing budget and utility beyond the pandemic. The microsite was linked to Ripplematch, a career site for Gen Z applicants.
As in-person recruiting events returned, we continued this campaign through print assets to complement and drive traffic to the site.
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