Gap Inc. - Branding
After launching the Gap Inc. internal brand, the next step was to develop the first cross-organizational campaign. It started with Great Boss, a program aimed at empowering employees to hone and embrace leadership competencies.
To ensure each organization deployed cohesive and consistent communications, we created a program style guide, complete with voice and tone guidelines and editorial examples.
To launch the Great Boss campaign, we created a suite of customizable assets, allowing communications teams at each Gap Inc. business to highlight their own key messages on leadership, people management and teamwork.
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